Why the Rising Cost of College Makes Flexible Savings Smarter Than Ever

College costs keep climbing, and the latest Trends in College Pricing report from the College Board confirms what many parents already feel: tuition and fees rise year after year. In 2024-25, the average in-state tuition at a public four-year college hit $11,610, while out-of-state students are paying nearly $31,000. At private nonprofit institutions, the number is even higher at $43,350. Beyond tuition, families also face the challenge of housing, meals, and everyday living expenses. Even though financial aid can offset some of these costs, the long-term trend is clear - sending a child to college is a major financial undertaking. That’s where UNest can help, providing professional investment management to ensure your child’s savings grow in a way that matches your family’s goals.

That’s why it’s so important to start saving early. But the truth is, not every child ends up choosing the college route. Some may pursue trade school, start a business, or follow another path entirely. Locking savings into an account that can only be used for higher education can leave families feeling boxed in. A UTMA (Uniform Transfers to Minors Act) custodial account offers a more flexible solution. With UNest, parents can save and invest in a way that adapts to the child’s future - whether that’s paying for tuition, funding an apprenticeship, helping with a first car or home, or supporting another milestone. The funds are there to benefit the child, no matter which path they take.

While college is one of the most visible expenses on the horizon, it’s not the only one. Housing, transportation, and even everyday essentials continue to rise in cost. A flexible custodial account allows parents to prepare not just for tuition, but for the unexpected financial milestones that come along the way. If your child decides to pursue an apprenticeship program, launch a small business, or even needs help covering living expenses while getting started in their career, the funds in a UTMA can be used to support them.

Starting early with UNest means you’re not just saving for a single scenario - you’re preparing for whatever future your child chooses. The earlier contributions are made, the more time compounding has to work, turning small amounts into meaningful support. And unlike restrictive accounts that may tie your hands if plans change, a UTMA through UNest provides peace of mind: no matter what direction your child’s path takes, the savings you’ve built will be there to help.

With UNest, opening a UTMA account takes just minutes. Give your child the flexibility to pursue college - or whatever future they dream of. Open an account today.

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