Raising Financially Responsible Kids in a Digital World

UNest not only makes investing tangible, it also integrates into the digital habits children are already developing. Use it to teach them about responsible spending and saving in a way that feels familiar. As your child grows, you can introduce them to real investing principles and even co-manage their account as a learning experience.

The earlier children are exposed to money conversations, the more confident they become with handling finances in adulthood. UNest creates a natural, ongoing opportunity for these conversations to take place.

Forbes highlights the growing need to raise financially literate children in our digital-first economy. With virtual currencies, cashless apps, and online spending becoming the norm, understanding how money works is more important than ever.

UNest equips families with practical tools to teach kids about money management in real-time. From saving and investing to financial goal setting, UNest helps families demonstrate the value of long-term planning in a world built on short-term choices.

Financial literacy is no longer a luxury—it’s a necessity. And the best time to start is now.

Empower your child's digital future with UNest.

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Don't just take our word for it

Hear what trusted money experts say about why UTMA and UGMA accounts can be a smart way to invest for a child’s future.

There are some tax advantages to using UGMA and UTMA accounts… Since they’re in your child’s name, the accounts will be taxed according to their tax bracket… There are no contribution limits on UGMA and UTMA accounts.

Dave Ramsey

Personal Finance Expert

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Investing for your kid’s future

Dave Ramsey

Personal Finance Expert

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...you could consider opening an account where you can dive deeper with the kids by your side. The easiest way to do so is to open a custodial account, known as an UGMA ... or UTMA ... account.

Jill Schlesinger

Emmy winning Business Analyst

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Straightforward “starter” investing account for kids

JILL SCHLESINGER

Emmy winning Business Analyst

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You can give children money that can accumulate somewhat tax-free over time... I love them (UTMAs) because they were like, trusts that you didn't need lawyers to create.... I think it's one of the better tax breaks around though. I know hunting for tax breaks may not sound very exciting, but that's how you take care of your family.

Jim Cramer

CNBC Host

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Give children money that can accumulate over time

Jim Cramer

CNBC Host

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