Every Dollar Earned Should Work for Your Child’s Future

A recent article from Forbes sheds light on an increasingly popular savings strategy—turning everyday purchases and spare change into long-term investments. At UNest, this concept is central to our mission: helping families invest for their children’s futures in ways that feel effortless, achievable, and impactful.


The truth is, you don’t need a windfall to build wealth. You just need consistency, the right tools, and a vision for what you’re growing toward.

Here’s how UNest makes every dollar earned (and spent) count:

  1. UNest Rewards turn your shopping into savingUNest partners with dozens of popular brands to help families earn rewards just by making everyday purchases. Those rewards are automatically deposited into your child’s investment account—no extra effort required.
  2. Small contributions, real impactAdding small contributions over time may seem minor, but it adds up. The earlier you start, the more time those micro-investments have to grow.
  3. Make investing part of your routineWith recurring contributions, every week or month becomes another step toward a stronger financial foundation. UNest allows you to set it and forget it—while maintaining full control.
  4. Break down big goals into small, achievable stepsSaving for college, a home, or a business launch can feel overwhelming. But when you turn daily habits into investment momentum, those big dreams become manageable.


As Forbes explains, families are seeking smarter, simpler ways to build wealth—and UNest is delivering. You don’t need to wait until “you have enough.” You can start today, right where you are.

Whether it’s $5 or $50, every contribution counts. The most important investment is the one you make now.

📲 Put your dollars to work—start saving for your child’s future today with UNest.

Click here to Start Saving with UNest

Don't just take our word for it

Hear what trusted money experts say about why UTMA and UGMA accounts can be a smart way to invest for a child’s future.

There are some tax advantages to using UGMA and UTMA accounts… Since they’re in your child’s name, the accounts will be taxed according to their tax bracket… There are no contribution limits on UGMA and UTMA accounts.

Dave Ramsey

Personal Finance Expert

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Investing for your kid’s future

Dave Ramsey

Personal Finance Expert

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...you could consider opening an account where you can dive deeper with the kids by your side. The easiest way to do so is to open a custodial account, known as an UGMA ... or UTMA ... account.

Jill Schlesinger

Emmy winning Business Analyst

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Straightforward “starter” investing account for kids

JILL SCHLESINGER

Emmy winning Business Analyst

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You can give children money that can accumulate somewhat tax-free over time... I love them (UTMAs) because they were like, trusts that you didn't need lawyers to create.... I think it's one of the better tax breaks around though. I know hunting for tax breaks may not sound very exciting, but that's how you take care of your family.

Jim Cramer

CNBC Host

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Give children money that can accumulate over time

Jim Cramer

CNBC Host

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